Learn the method

Eight lessons, one picture each. Play with the picture first; the full lesson is one click away.

General education only. These lessons don't know your income, taxes, or goals, and nothing here is advice to buy or sell anything.

Lesson 1

Decide the buckets first. Pick stocks second.

Bucket weights drive most of your results. What goes inside each bucket comes after.

Your money · 100%
split by risk level
fill each bucket
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Most people build a portfolio bottom-up: they buy companies they like until they run out of money. The result is usually lopsided, and they only find out how lopsided during a crash.

This method works top-down. First you decide how much of your money belongs in each of five buckets. Only then do you decide what goes inside each one.

BucketJob in the portfolio
ETF coreBroad, cheap diversification. Captures the market without needing to be right about any one company.
Dividend growthProfitable compounders that raise their dividends. A steadier base that pays you while you wait.
GrowthCompanies growing revenue fast. The main source of upside, and of volatility.
SpeculativeSmall, asymmetric bets that could go to zero or multiply. Strictly capped.
CashMoney for rebalancing, buying dips, and near-term needs.

The bucket weights do most of the work. Two people holding entirely different stocks with the same bucket weights will usually have more similar results than two people holding the same stocks with different weights.

Lesson 2

Pick the drop you can sit through, not the return you want.

These are real crashes. Higher risk levels live closer to the deep end.

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Peak-to-trough declines, approximate. Recovery is time from the old peak back to it.

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Our model portfolios run from risk 6 to risk 9 on a 10-point scale. Higher risk means more growth and speculation, less ETF core and cash. It also means deeper, longer drawdowns.

The honest way to pick a level isn't to ask how much return you want. It's to ask how much loss you can watch without selling. Selling at the bottom is how most investors turn a temporary drop into a permanent one.

What the past looked like

Broad US stocks fell more than half from peak to trough in 2007–2009. The Nasdaq lost roughly three quarters of its value after the 2000 peak and took about fifteen years to recover. In 2022, large tech stocks fell around a third and many high-growth software names fell 60–80%. Growth-heavy portfolios live closer to the second and third examples than the first.

RiskCharacterA bad year could feel like
6Core-heavy, growth as a minorityRoughly what the broad market does
7Balanced between core and growthA bit worse than the market
8Growth is the largest bucketNoticeably worse; tech-led selloffs hit hard
9Growth-first with real speculationLosing half on paper is plausible

Time horizon changes the answer

Horizon is when you'll need the money, not your age. Money for a house in three years shouldn't sit in a risk 9 portfolio, even if you're 25. Short-horizon models cap speculation at 5% and raise cash. Long-horizon models lean into growth because there's time to recover from drawdowns.

Try thisPicture your portfolio's balance today. Now picture it 40% lower for two years straight while the news says it'll get worse. If your honest reaction is to sell, start a level lower than you think. You can move up once you've lived through a drawdown and held.
Lesson 3

Five tests. Miss one, it's not a dividend grower.

Type a company's numbers to score it. Any free financial site has all five.

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A high dividend yield is often a warning sign, not a gift: the price has fallen because the market doubts the payout. The dividend growth bucket looks for the opposite, companies with modest yields that keep raising them because the business underneath keeps growing.

A company has to pass all five tests to qualify:

TestThresholdWhy it matters
Dividend yield3% or lessAvoids yield traps and slow-growth payers
Payout ratioUnder 50%Room to keep raising, and to survive a bad year
Dividend growth streak5+ consecutive yearsManagement has committed to raises
5-year revenue growth10%+ a yearThe business is growing now
10-year revenue growth10%+ a yearIt wasn't a one-off spurt

Companies that miss exactly one test are tagged DGI (dividend growth investing) and still useful in lower-risk portfolios. High-yield, low-growth payers are tagged Income. Every DD report runs this check explicitly, so you can see which test a company passes or fails.

Try thisPick a company you own that pays a dividend. Look up the five numbers on any free financial site. Does it pass? If it fails one, which one, and does that failure worry you?
Lesson 4

The faster it grows, the smaller the position.

Revenue growth sets the tier. The tier sets how big a single position can get.

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The growth bucket is split into three tiers by year-over-year revenue growth:

  • HyperGrowth, above 30%: often just turning profitable and priced at a premium. Smaller positions.
  • Growth, 20–30%: scaling category leaders with defensible positions.
  • Mature Growth, 10–20%: highly profitable mega-caps. These hold the largest single positions.

Companies move between tiers as they grow. A chipmaker growing 100% on a small base is HyperGrowth; the same company at ten times the revenue growing 15% is Mature Growth, and its position size and expectations should change with it.

The sizing rule is counterintuitive: the fastest growers get the smallest positions. Their outcomes are the widest, so each one can hurt you more if the thesis breaks.

Lesson 5

Every bet gets a conviction score and a hard cap.

High conviction never means unlimited size. The cap is the most you can lose on that idea.

(8/2)

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Speculative positions are bets on a single thesis: a launch vehicle reaching orbit, a quantum computer becoming useful, a crypto asset becoming a reserve. Many will fail. The point is that the winners can be large enough to matter while the losers can't sink you.

Every speculative position in our reports carries a tag like (8/2). The first number is conviction in the thesis, out of 10. The second is the maximum position size as a percent of the whole portfolio. A high-conviction idea still gets a hard cap.

Rule of thumb: if every speculative position went to zero at once, could you live with the loss? If not, the bucket is too big for you.

Lesson 6

Read a DD in this order.

Every report has the same shape. Tap a step to see where it lives.

  1. Core idea and bucketWhat it's trying to become and where it fits.
  2. Bull and bear casesRestate the bear case in your own words.
  3. FinancesIs growth speeding up? Are margins improving?
  4. Competition and customersWho could take the business away?
  5. Verdict and entry zoneWhere risk and reward look reasonable.
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Our DD reports follow the same structure every time, so you can compare companies side by side. Read them in this order the first time:

  1. Core idea and bucket. What the company is trying to become, and which bucket it belongs in.
  2. Bull and bear cases. What has to go right, and what breaks the thesis. If you can't restate the bear case in your own words, you don't understand the risk yet.
  3. Finances. Is revenue growth speeding up or slowing down? Are margins improving?
  4. Competition and customers. Who could take the business away? How concentrated are the customers?
  5. Verdict and entry zone. The price range where the report thinks the risk and reward are reasonable.

Reports are written by an AI research process from public sources and dated. Treat every number as something to verify, especially before acting on it.

Lesson 7

Buy in two halves.

Half in the entry zone, half on a pullback. If the pullback never comes, you still own half.

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entry zone add zone Buy half Buy the rest
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Dollar-cost averaging

Investing a fixed amount on a schedule, weekly or monthly, removes the temptation to time the market and means you buy more shares when prices are low.

Two-tranche entries

For a single stock, split the position in two. Buy about half in the report's first entry zone and keep the rest for a pullback. If the pullback never comes, you still own half; if it does, you average in lower.

Rebalancing

Markets will push your buckets away from their targets. Check quarterly, and rebalance when a bucket drifts more than a few points from its target, by directing new money to the underweight bucket before selling anything.

Which account

In the US, dividend payers are often held in tax-advantaged accounts (IRA, Roth) to shelter the income, and speculative positions in taxable accounts where losses can offset gains. Tax rules depend on your situation; check with a tax professional.

Lesson 8

Now draft your own.

Start from a model, change only what you have a reason to change, and make it add up to 100.

Nothing is saved. This is a sketchpad for your own targets.

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The goal of the model portfolios is to make themselves unnecessary. Once you've read a few, try this:

  1. Pick your risk level and horizon using lesson 2.
  2. Write down your bucket targets. Start from the matching model portfolio and adjust only where you have a reason.
  3. Fill the ETF core first. Two or three broad funds are enough.
  4. For each company you want to own, decide its bucket using lessons 3–5 before you decide its size.
  5. Size positions inside each bucket. Check that no single company is more than a reasonable slice of the whole.
  6. Add up every bucket. They should total 100%.
  7. Write one sentence for each holding: why you own it, and what would make you sell.

That last step is the one people skip, and it's the one that keeps you from panic-selling a good company or holding a broken one out of hope.